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Avatar (黒魔術教団, アヴァタール, Avatāru) is a black magic-cult that worships Zeref as God, proclaiming itself as a successor to the Balam Alliance.[1]


The exact date of the foundation of Avatar is unknown, but it started to gain notoriety and influence after the fall of Balam Alliance and the Dark Guilds affiliated with them[2], as well as proclaimed themselves as a successor to the now-defunct Dark Guild system. Avatar functions in a manner similar to a religious cult, and is known to worship Zeref, with their goal to conquer the world in his name. [3] It also consists of several branches operating in various areas of the world, that operate in an independent manner, nor interact with each other, unless they are called for an important assembly or joint operation.[4]

Location and Building

Avatar's Mikage Forest building

Avatar's Mikage branch members convene in an old, seemingly abandoned church situated in Mikage Forest, and some of the trees overgrow the structure.[1][5]


Avatar's goal is to cleanse the world of the infidels, who are people that do not follow the creed of Avatar, which is the world of Black Wizard Zeref, who is worshipped by the cult as a god. To this end, Avatar devised a plan named Operation Purify, which will lead to numerous deaths of innocent people, if successful. This course of action is caused by the belief in Zeref being attracted to a place where the high amount of casualties can be inflicted upon the pure souls, as in the attraction to where death gathers. However the true goal behind Operation Purify was to sacrifice souls who worshipped Zeref, given it'll be the greatest devotion into summoning him.[6]


Avatar is known to have numerous cells, noted to be 2000 strong of cultists that are not bound to one another, only combining together for gatherings and other events.[7][8] Aside from the foot soldiers, the Mikage Branch members are recognized as the elite members that all use a form of Black Magic, garnering the monikers from Dark Sword Jerome to Briar being hailed as one of Avatar's strongest members.[9][10]

Avatar's actual strength by comparison to Fairy Tail is very low, with their most powerful aspect in the form of Ikusa-Tsunagi being destroyed in a single hit from Natsu.[11]


Mikage Branch

Name Rank Team Status
Alok Priest None Imprisoned
Abel Member None Imprisoned
Briar Member None Imprisoned
D-6 Member None Imprisoned
Gômon Member None Imprisoned
Gray Fullbuster Member None Defected
Jerome Member None Imprisoned
Mary Member None Imprisoned
Levy McGarden Member None Defected


  • Avatar in Hinduism is a deliberate descent of a deity to Earth, or a descent of the Supreme Being (e.g., Vishnu for Vaishnavites), and is mostly translated into English as "incarnation", but more accurately as "appearance" or "manifestation".


  1. 1.0 1.1 Fairy Tail Manga: Chapter 424, Page 17
  2. Fairy Tail Manga: Chapter 426, Page 2
  3. Fairy Tail Manga: Chapter 424, Pages 17-20
  4. Fairy Tail Manga: Chapter 430, Page 7
  5. Fairy Tail Manga: Chapter 426, Page 19
  6. Fairy Tail Manga: Chapter 428, Pages 19-20
  7. Fairy Tail Manga: Chapter 430, Pages 7
  8. Fairy Tail Manga: Chapter 432, Pages 18
  9. Fairy Tail Manga: Chapter 431, Pages 15
  10. Fairy Tail Manga: Chapter 432, Pages 14
  11. Fairy Tail Manga: Chapter 434 Page 18