User blog comment:Omega natsu2/Chapter 413: The Book of E.N.D., Predictions./@comment-83.253.84.32-20141210015322/@comment-9595671-20141212192413

One could say it was to show how much Jiemma had decayed and how far he went, he's deserved every bad thing that's happened to him. I never even figured out how he still had a guild due to his "don't lose once" policy.

I mean at first I felt the same with Minerva, but when I saw he was the reason... yeah, I think Mashima made him to be hated and to be defeated by the very thing he considered a weakness.