User blog comment:Omega natsu2/Chapter 370: Demons Reincarnated, Predictions./@comment-4933386-20140201094802/@comment-7418318-20140203100450

@B214: Probably because everyone thinks that E.N.D. will be true to it's name and only appear close to the end of the arc, rather than at what we assume to just be the beginning.

At least that's my reason for not making that prediction yet.