User blog comment:FairyRaven/Fairy Tail Chapter 363: The Stories That Demons Read, Review and Commentary/@comment-1153699-20131207173113/@comment-1359322-20131211100701

Natsu isn't really hated in Japan, it's the way he wins his fight that is hated. Everytime Natsu starts his "Natsu Speech", the fight is bound to be finish in that chapter or next chapter.