User blog comment:LegerPrime/E.N.D.'s Awakening, Dimaria's Demise/@comment-14.201.211.143-20160926140011/@comment-1776824-20160926144827

It's E.N.D. Again, if you watched the anime at all they also pronounce it for you. The pronunciation is on Natsu's page. It stands for Etherious Natsu Dragneel. Pronouncing it as end isn't correct. Though E.N.D. may very well end my interest in the series...