User blog comment:IamJakuhoRaikoben/Chapter 381: Where Demons Live, Review./@comment-24546844-20140418150330/@comment-24546844-20140418160404

Well, in Bleach the Seventh Espada Zomari had an ability called Amor (love) that while had some metaphorical relation to the name didn't exactly caused people to love him. So if it really is some sort of Curse meybe it has some metaphorical meaning too.