User blog comment:IamJakuhoRaikoben/Chapter 366: 1000 Souls, Review./@comment-1359322-20140109154856/@comment-3290324-20140109162104

Yes, fanservice is meant to be light and funny, but it isn't always. For example, in Erza's battle with Azuma, the trees he used to seemingly defeat Erza groped her. It wasn't light and funny, but yet and still, it was fanservice. Or how when Flare was crying and apologizing to her village, her breast were the main focus of the panel. Not funny, but still fanservice. When fanservice is added in a serious moment, like in this case, we call it inappropriate! I really don't see how much more plainly I can spell it out for you. You may not think this was fanservice because you aren't in to BDSM or anything like that, but it is painfully obvious what Mashima was intending with the scene.