User blog comment:ChaosKnight/Fairy Tail To End After The Next Arc.../@comment-25886825-20150226003934/@comment-7418318-20150226075745

Nobody really kept this blog going intentionally. It's just people with... less than sufficient attantion span who kept this going.

People who only read the headline or the first few lines, but certainly not the BIG, FAT Appology and explanation that makes up more than half the blog!

Putting people's attention-span or lack there-of aside: Looking at that picture it could have been a picture of how Natsu was supposed to look after getting out of his cell on Cube. There he has the heat-blade and "borrowed" clothes, so this might have been an early concept before Mashima decided on something looking a bit more like a Tartarus uniform.