User blog comment:FairyRaven/Fairy Tail Chapter 408: The Definitive Demon, Review and Commentary/@comment-7240506-20141110163533/@comment-7418318-20141110170919

To be frank it's their own fault for getting their false hopes up and blinding themselves to the facts.

Sakura was madly in love with Sasuke from the very start. So much that she was willing to sacrifice everything she had and go with him into the unknown when he left the village.

For Naruto on the other hand she had nothing but scorn, distaste and even open abuse at the beginning. Even when that grew into some twisted form of friendship, she still kept abusing him verbally all the time and occasionally also physically.

And to make matters even worse, there was this fake love confession. To try to use Naruto's love for her to manipulate him was a truly cold-hearted thing to do and should have served as a very clear sign to any reader that Naruto X Sakura was never going to happen.