User blog comment:FairyRaven/Fairy Tail Chapter 356: Tartarus arc - Prologue, Review and Commentary/@comment-112.205.14.225-20131019122531/@comment-7418318-20131019124451

People were not scared by any aura of Jiemma. They only got afraid after looking at him, so they obviously didn't feel anything from him.

They were scared by his facial expression, combined with his reputation.