Bora

Bora is a former member of Titan Nose Guild and the first villain encountered in the series. He worked as a female slave trader and used Illegal Magic.

Appearance
Bora is a relatively tall and slim man with mildly short, spiky hair jutting outwards, with a long fringe left hanging over the upper left part of his face. Bora's hair was given a dark blue shade in the anime. He possesses a mildly rectangular face with sharp features, dark eyes and thin, dark eyebrows. His most distinctive facial feature is most likely the dark tattoo covering the right part of his forehead, just above his right eyebrow, this being highly reminiscent of a thin, stylized pair of tongs placed horizontally, with the "handles" pointing towards Bora's right.

Living up to his impostor role, Bora wears ornate clothing, with the most visible piece being a dark, high-collared cape almost reaching down to his knees, possessing a lighter inner part and light edges adorned by a pattern consisting of many rhombs, or possibly many "X"s, lined up one after the other. Such cape is closed some centimeters below Bora's neck by a small fastener adorned by a stylized flame, in reference to his stolen epithet of Salamander, with a light ribbon hanging from it, and has large motifs adorning its sides, starting from the shoulders and going down several inches; each motif is shaped like a large, light and hollow circle from whose outer side many arrows jut outwards in every direction, and which has several wavy lines protruding towards its hollow center. Below such cape, Bora wears a simple, light short-sleeved shirt with outlined edges, paired with light pinstriped pants with visible hems, held up by a simple belt covered in elongated spots and largely hidden by his shirt, and polished dark shoes, with lighter soles and a light upper part going down from the ankle's front. He also sports three large metal bracelets around his right wrist and forearm.

Personality
Bora is a cold-hearted and evil individual who was tearfully described by Lucy Heartfilia as "the worst Mage ever", due to his willingness to abuse Magic for his own purposes, cheat people and, last but not least, sell people into slavery. He's known for his use of illegal Magic, with the thefts he committed with Magic having caused him to be excommunicated from the Titan Nose guild. His posing himself as a kind, benevolent and chivalrous person was a ruse to pursue his corrupt goals, and Bora was not above falsely taking advantage of someone else's fame, pretending to be the known Mage Salamander, and even becoming upset if someone didn't acknowledge him as such. He is shown to be pompous, proud and willing to show off his Magical abilities even for trivial things, and, similarly, he seems to hold disdain for others' Magic, disrespectfully throwing Lucy's keys in the sea due to his impossibility to use them. Had not been for Natsu Dragneel's intervention, Bora would have cynically marked Lucy a slave with a burning hot brand, further displaying his cruelty.

History
Bora was once a Mage that worked for the Titan Nose Guild but he was kicked out for using Magic to aid in thievery. After this, he started his own gang and continued his thievery under the guise of "Salamander". At one point, he was Juvia Lockser's boyfriend or friend for a short time but he became annoyed with her rain so he broke up with her.

Macao arc
Bora started going through a town claiming to be "Salamander" and using his Charm Magic to attract young ladies to attend a party on his yacht. During this time, he meets Natsu Dragneel who thought he was Igneel. Seeing that he wasn't Igneel, Natsu sadly left but Bora gives him a fake autograph to "cheer him up". Later, after hearing that Lucy Heartfilia wants to join the Fairy Tail Guild, Bora pretends to be the Salamander of Fairy Tail to lure Lucy come to his yacht and to keep her quiet about his use of Charm in exchange for him helping her join Fairy Tail.

On the yacht, Bora reveals his true intentions to Lucy as he is going to sell the charmed girls to Bosco as slaves. He renders Lucy incapable of fighting by throwing her Gate Keys out to the sea. As he is about to brand Lucy with a slave mark, Natsu and Happy arrive to save her and the other girls. As Happy takes Lucy away, Bora tries to have her killed so the Magic Council doesn't discover his schemes. Despite this, Lucy manages to send his yacht back to the harbor with Aquarius's giant wave after recovering her keys.

Realizing his ruined scheme, Bora proclaims he is a Fairy Tail Mage to Natsu but Natsu reveals that he is in fact a Fairy Tail Mage, exposing Bora's false claim. With this, Bora tries to kill Natsu with Fire Magic but much to his and his gang's surprise, Natsu eats it, revealing that he is the true Salamander of Fairy Tail. With Natsu powered up, he defeats Bora and his gang, leaving them for the Rune Knights to arrest.

Loke arc
At some point following his arrest, Bora was released from prison and reformed out of respect for Natsu. He is seen watching Team Natsu's play with various other familiar faces, personally wishing the team luck on their performance. Though Team Natsu seemingly ruin the play with their lack of acting experience, Bora and the rest of the audience are greatly entertained by their antics and give them a standing ovation after they accidentally destroy the entire theater.

Fighting Festival arc
He, along with Bozo and Sue, watched Natsu and Happy on Fantasia Parade.

Magic and Abilities
Fire Magic (火の魔法 Hi no Mahō): Living up to the epithet he pretended to possess, Bora is capable of generating and controlling fire, even managing to do so in a peculiar way, producing solid, harmless flames which he uses to traverse over long distances. When employed offensively, he's able to assault his opponents with fierce blazes through simple hand movements. However, Bora's prowess with Fire Magic is debatable, as when Natsu Dragneel harmlessly ate the flames Bora had sent against him, he went on to comment that they were the most awful he had ever tasted, and teasingly wondered wheter Bora really was a fire Mage.
 * Red Carpet (レッドカーペット Reddo Kāpetto): Bora's most distinctive use of Fire Magic, a spell which goes unnamed in the manga but was given a name in the anime, in which the flames he generates take on particular properties, becoming solid, flexible and seemingly harmless. Bora snaps his right hand's fingers, prompting a small blaze to appear from the ground, not far from him. Such blaze grows larger and larger as it moves in a wide spiral around Bora, who proceeds to stand on its tip. Such flames, now much larger, act as a mean of transportation, allowing Bora to fly by standing on them, with the fire having taken on the shape of a fierce, flexible "column", or, fitting the spell's name and Bora's own VIP-like demeanor, an unconventional red carpet.
 * Hell Prominence: Bora builds up energy then fires a large, purple laser beam-like attack towards his opponent.
 * Prominence Whip: A cascade of fiery whips appear from Bora's seal and shoots towards the enemy.
 * Prominence Typhoon: A spiraling fire erupts from the magic seal towards the enemy.
 * Red Shower: Bora uses his Fire Magic to shoot multiple flame bullets at the enemy.
 * Red Skull: Bora conjured up a large ball of fire with a skull's face and threw it at Natsu.

Charm (魅了 (チヤーム) Miryō (Chiyāmu)): Bora can perform a type of Magic branded as illegal several years prior to the current storyline, Charm, which makes other peoples' hearts attracted to him. He employed such form of Magic to gather a loving crowd of girls and make them into fans of him, something which easily allowed him to trick them into attending his so called "party" on a ship and subsequently put them to sleep, in order to sell them as slaves. The downside of Charm resides in the fact that, if a target were to be distracted from it by something else, it would realize to be under the Magic's effects; this seems to be particularly true for Mages, as shown when Lucy Heartfilia was broken free from the Magic's control by the sudden appearance of Natsu Dragneel, while other, common girls were still affected by it. Bora utilizes this Magic through a ring.

Telekinesis: Bora also knows how to control objects with telekinetic ways. He used this to try to make drops of wine fly into Lucy's mouth.

Sleep Magic: Bora attempted to put Lucy to sleep with Sleep Magic. He also had a Magic Ring for this.

Appearances in Other Media
Bora is a playable character in Fairy Tai's first official video game, Fairy Tail Portable Guild. He is unlocked through quests.

Censorship

 * In the manga, he tried to brand Lucy with a slave mark, but in the anime this scene was omitted all together. This is alluded to in an anime-only event in Episode 30, where Bora mentions that when he first met Lucy, he was scouting for glamour models instead of slaves.


 * In the manga Bora tried to put Lucy to sleep with a sedative while in the anime it was through the use of Sleep Magic.

Major Battles

 * Natsu Dragneel, Lucy Heartfilia, & Happy vs. Bora