User blog comment:FairyRaven/Fairy Tail Chapter 438: The Seventh Guild Master, Review and Commentary/@comment-5303512-20150601112530/@comment-7418318-20150601195258

I wouldn't get my hopes up too high. It might be the name of a guild or another cult or something.

Or a person by the name of Alvarez trying to carve out an empire for himself within the borders of Fiore.