User blog comment:FairyRaven/Fairy Tail Chapter 354: Ephialtes, Review and Commentary/@comment-16214733-20131004131644/@comment-7418318-20131004162136

Oh, I thought it was character specific...

And they only toned down the blood loss for the anime (while there is still blood, it's less than in the manga and often in not-realistic colors).

What little ecchi content they had in the manga was either taken over directly or even reinforced and they added quite a bit of their own in the fillers (like Orihime and Rangiku pressing their breasts together for some reason I forgot and can't care enough about to check).