User blog comment:IamJakuhoRaikoben/Chapter 370: Demons Reincarnated, Review./@comment-4449950-20140208032747/@comment-7418318-20140209194409

"Earth Land (アースランド Āsu Rando) is a world in the Fairy Tail Universe." Straight from the Earth Land article.

"World" not "Continent" or "Country". We never learned the name of the continent on which Magnolia is, but Earth Land is the name of the planet.